I build brands that need to grow, reposition themselves, or gain relevance.
Learn more about Diego Bittencourt
"Who said I'm not a cheeky kid?"
Perhaps Jorge Aragão's song "Moleque Atrevido" (Cheeky Kid) perfectly captures how I built my career: with curiosity, courage, and the restlessness of someone who never just wanted to occupy a space, but to understand how far I could go.
I started in graphic production and
Art direction, I've worked in agencies, publications, SaaS, one of the world's largest digital banks, and finally became CMO. This journey has given me two rare things: a true understanding of branding and business acumen.
I still carry that "cheeky kid" with me: the one who questions, creates, experiments, learns, and believes that a good idea can, indeed, change the course of a brand and a business.
Where did this guy work?
Education
In education, I worked with brands such as Sebrae and Rede Coleguium de Ensino, developing communication capable of bringing knowledge, brand, and different audiences closer together.
Industry
In the industry, I worked with major brands such as Vale, Iveco, and VLI, developing communication and positioning for complex, large-scale businesses with a strong institutional impact.
Bank
In the financial market, I worked with brands such as Banco Inter and Sicoob, combining branding, communication, and business vision in high-scale environments and digital transformation.
iGaming
In iGaming, I participated in projects with KTO, was Marketing Manager at ANA Gaming, leading the 7K, Vera, and Cassinio brands, and later CMO at StartBet, combining branding, acquisition, product, and business strategy.
Sport
In sports, I created the campaign for Cruzeiro's 99th anniversary, which marked the launch of the Adidas jersey, in addition to collaborative work with Atlético Mineiro and Minas Tênis Clube.
My
Fan
Strategy
In CRM and performance, I work with a deeply analytical perspective, connecting data, behavior, and strategy. I enjoy understanding what drives acquisition, conversion, retention, and business value: transforming metrics into decisions, and decisions into growth.
Execution
Anos liderando times me ensinaram a conduzir a execução sem me afastar da prática. Sei planejar, escrever, gravar, fotografar e editar : o que me permite orientar equipes com clareza, avaliar qualidade de forma técnica e transformar estratégia em entrega.
What do the followers have to say?
Check out some recommendations.
Present on my LinkedIn.
Diego is an exceptional professional, a leader with the skills to coordinate and motivate the team, propose creative solutions and out-of-the-box projects. He has excellent interpersonal skills, lots of energy and, above all, loves his job.
Luciana Canuto
Solids
Di is not only a leader who listens and adopts ideas, but also one who dedicates 200% of his energy to projects and suggests bold ideas.
Outside the norm.
Gustavo Salviano
Banco Inter
Diego possesses a branding vision that I consider exceptional. He has an extremely keen eye for brand positioning and manages to connect strategy, business, and communication in a very clear way.
Breno Oliveira
Startbet