Diego Bittencourt
I am passionate about brands, ideas, and the power of a good marketing strategy to transform businesses. For over 17 years, I have worked in marketing, branding, communication, and creativity, building projects that encompass positioning, campaigns, content, CRM, performance, acquisition, retention, and brand experience. Along this path, I've had the opportunity to work in diverse markets, from banking to industry, from education to sports, from technology to iGaming, and with brands such as Inter, Sicoob, Vale, Iveco, Sebrae, Cruzeiro, Atlético Mineiro, and many others. My career began in creative fields, but it has never been limited to that.
Approach
Over time, I came to see marketing in a much broader way: not just as communication, but as a mechanism that connects brand, product, data, behavior, relationships, and results.
I learned to write, direct, photograph, edit, design, plan, analyze data, think about media, performance, funnels, CRM, and the customer journey. I also began leading multidisciplinary teams and participating in business decisions that happen long before a campaign hits the streets.
I have a particularly close relationship with CRM because I believe that great brands aren't built solely on acquisition, but on the ability to build relationships over time. Understanding behavior, segmenting audiences, building journeys, working on retention, reactivation, and transforming data into relevant communication are also part of how I think about marketing.
I enjoy being precisely at that intersection of creativity, data, and results.
I believe that branding isn't simply about creating a pretty identity. It's about understanding the business, finding a relevant truth, transforming that truth into positioning, and ensuring it consistently appears across all brand touchpoints.
Similarly, I believe that great ideas shouldn't just exist in presentations. I like to bring them to life.
Talvez por isso minha trajetória tenha sido construída misturando estratégia e execução. Consigo discutir posicionamento, metas, aquisição e CRM pela manhã e, se for necessário, estar pensando um roteiro, acompanhando uma filmagem ou ajustando uma campanha à tarde.
Também sou escritor. Escrever sempre fez parte da minha maneira de organizar ideias, construir narrativas e enxergar o mundo. Essa relação com as palavras ultrapassou a publicidade e me levou também à literatura, com a publicação de um livro, outro espaço onde encontrei uma forma de transformar pensamento em narrativa.
Ao longo dessa trajetória, tive trabalhos reconhecidos pelo Prêmio Colunistas e pelo Profissionais do Ano da Globo, mas o que mais me interessa continua sendo a próxima ideia, o próximo problema de negócio e a próxima marca que ainda pode ser construída de um jeito melhor.
Porque, depois de todos esses anos, uma coisa não mudou: continuo absolutamente apaixonado por marketing, branding, comportamento e por construir marcas que as pessoas escolhem, reconhecem, lembram e querem manter por perto.